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Thoughts on Jamie Oliver’s “Food Revolution”

Jeremiah and I are now officially hooked on Jamie Oliver's "Food Revolution," and although we love cooking shows ("Iron Chef" and "Top Chef" have been staples in our viewing pantry for years), there's something very different about this show. So much so that we even have our five-year-old daughter watching episodes with us, with interest, on Hulu. (More on that in a minute.) If you haven't heard of Jamie Oliver yet, he's a celebrity chef from England who worked to get the junk food out of British school lunches. Last year he came to America (specifically, to the "most unhealthy city" in America) to try to change how children eat and how their schools and families feed them.

A few things stood out to me in the first few episodes. In one of the more shocking scenes, Oliver held up a variety of vegetables and not one first-grader at the school he had been allowed to make some changes at could name a single vegetable. I'm not talking about showing first graders sea beans or sunchokes, but tomatoes, potatoes, eggplant, and cauliflower. (They also were unaware that French fries are made from potatoes.) It was pretty eye-opening when Chef Oliver literally compiled (prepared and piled up on the table) a week's worth of the food that one family ate in a week of their regular diet. Beyond the obviousness of this being a nasty pile of junk food, the entire pile was brown in color - there wasn't a red or a purple or a green thing to be seen. He did the same trick at the school to show parents what the kids there ate in a week, and again, it was brown, brown, brown.

In our household we don't put a lot of weight to the food pyramid; instead we try to have a balanced and colorful diet. We also try to buy in season as much as we can, so that means that we don't always get red in the winter (for instance) but over the course of the year, we try to hit all the colors of the rainbow as often as we can.

After Jeremiah and I had watched it, I thought it about some of the questions it raised for days. Would Z be able to name the vegetables? (None of us really like cauliflower so she probably wouldn't know that...) What would the primary color of our weekly food intake look like if we piled it all on our table? (I can't afford to waste that much food but maybe we can experiment in a different way.) What are we doing to our children to raise them without knowing how to use a knife and a fork? (In England, Oliver said, teachers help the kids in the lunchroom learn how to use utensils - an idea that felt radical and obvious at the same time at a school that had as policy preferred food that required a spoon or better yet, no utensils at all.) What does this say for etiquette in our country? Or for the types of food we choose to eat?

Later that weekend, I took Z to a garden shop to buy some seeds for our garden, and we looked at all the different kinds of seeds and young plants - melons, tomatoes, pumpkins, beans, peas, lettuce - and picked some out. (Last summer, Z stood at the tomato plants and picked the cherry tomatoes off the plant - more of them ended up in her belly than in our basket!) As we looked at the seeds, I talked to Z about the show and later, we decided to let her watch it. She was surprised at the brownness of the food, at the lack of knives and forks (and children's inability to use them) in the lunchroom - she has been proudly learning to use a "sharp knife" to help us cook - and at the inability of the other children to identify vegetables.

We think exposing her to this kind of information is important to her knowledge about food and health. If we shield her from the side effects of our junk and fast food country then what happens when she goes to college and doesn't have that information? Will she fall into the eating habits of her peers? Or even earlier than that - what happens when she is pressured or ostrasized by her peers for drinking green smoothies or preferring water to soda or for her love of sushi or fruit or oatmeal?

Little by little, if we can teach her to value her food - to value the resources that nurtured the plant while it grew and the people who grew it, to recognize the difference between an in-season, ripe tomato and the tasteless blob of red that poses as a tomato in the December grocery aisle, to treasure the health of her body and to nurture it by making healthy, colorful food choices - then maybe she will grow up outside of this brown, fast food America. Maybe she - and others like her - will be able to change the system, support the farmers and the earth and live and grow in health. And maybe she will teach me to instinctively reach for an orange when I need a snack or to satisfy my crunching need with carrots or dried cherry tomatoes instead of chips and salsa, and I'll be healthier too.

Jeremiah and I both highly recommend the show, and showing it to kids, too. There is a lot to it, even more than just info on healthier eating - watching the ways Oliver goes about doing community organizing as a chef, the way he tackles the project from various angles at once, and the way he personalizes the issues involved are all fascinating and inspiring.



Since then, we've planted about twenty tomato plants (mostly cherry tomatoes), a dozen pepper plants, and lettuce and spinach, plus peas, beans, melons, squash, and a few things I'm probably forgetting. Come on, color!

For further info on the state of school lunches (and to learn about other people who have been tirelessly working on changing the system for years) see the links below:



You can watch episodes online for yourself here. Bon appetit!
Categories: activism, food, gardening, infant and children's health, nutrition
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1. Jessica [4/15/10]

Thank you for turning me onto this show. I’m already hooked. It’s such an eye opener.

2. Tiffany [4/15/10]

I think it’s great you’re pointing this out to folks- I agree it’s a fantastic show.  I’d like to point out a difficulty we’re going to face in the next few years- and a lot of people already face.  Our son goes to Catholic school (PK4), so until this point lunch has not been an issue- it’s after school is over.  But soon he will be there at lunchtime.  Our current plan is to pack a lunch, because we emphasize real food in our house, also.  Unfortunately, like many private schools, ours does not have a real lunch program at all- what it has is Chick-Fil-A on Monday, Pizza Hut on Tuesday, etc.  Personally, I think it’s terrible.  But it’s extremely common in private schools (we live in FL- where the local schools are terrible hence the Catholic school, and my mom teaches at a Catholic school in Houston that’s the same way).  How do we change this?  When they don’t HAVE a real lunch program?  Cost, equipment, personnel, etc- how do you say “cook real lunches”?  And what’s the alternative?  Any ideas?

3. Deann [4/15/10]

It is a wonderful show!  I am also letting my kids watch it, and my first grader is quite intrigued by it.  She already makes better food choices than some peers, but this show has helped her see that just because the school is serving it to her, it may not be healthy.  I just wish there wasn’t swearing in the show… mild, but still.

4. Anitra [4/19/10]

Tiffany: The alternative is not to provide lunch and tell parents they need to do it.

For four years, I went to a private school that only had food available to buy on Fridays (actually an ongoing pizza fundraiser for the oldest class) - it was expected that parents knew how to pack food for their kids. And this was only 15 years ago! I suppose there may have been 2 kids in my class who would have qualified for a paid lunch. We did have milk delivery every day.

If it is felt that there HAS to be an option available at the school - cold sandwiches, whole fruit, cut-up vegetables. Then you don’t need a real kitchen, just fridge & counter space. Kids don’t NEED a hot lunch (although it’s nice to have).

As an followup - when I went to a public high school, I stopped buying the cafeteria lunches after my first year. Chicken is not supposed to be pink inside, fries are supposed to be crisp, and salad is supposed to be green. I ate peanut butter sandwiches nearly every day for 3 years. It might not have been the healthiest diet I could have eaten, but it was a lot better than what was offered, and cheaper, too.

5. Jeremiah [4/20/10]

@Deann, we are having the same experience, and also could do without the mildly colorful language. That said, we have no regrets about our own daughter seeing the show… it is always interesting to watch a child of that age “digest” something that is not really pitched to their level, but is profoundly relevant to them. His energy and enthusiasm, and the conflicts and challenges they play up so clearly are what first caught her interest, but things seem to be sinking in and we believe it does have a positive impact on her understanding of food and how to think critically about what is being offered to you by the powers that be. Heady stuff for a five-year-old.

@Anitra: Great points. I had not even considered the cold vs. hot lunch question. That said, I could see how sandwiches could be harder to mass-produce than a hot dish for a large crowd of children, and that is of course a factor.

6. Mominator [4/21/10]

@Anitra and Jeremiah - I’m curious what the local health dept regulations may be in the question of cold and hot lunch. 

I went to a small private school that had a rinky dink little “kitchen” (if you could call it that) and we had a similar Taco Bell/McD’s/Pizza Hut lunch thing going one day a week.  Daily milk delivery from the local dairy.  Don’t have a clue on whether anyone would have qualified for free or reduced lunches (but bet I’d have been one of them).  Anyhow, when they eventually went to do away with the fast food hot lunch program, then opted to do “cold only”.  They still had to completely renovate that kitchen before the health dept would let the program fly. 

I bought “hot lunch” exactly four times in high school.  Gross.

We watched the first few episodes before we left for Germany and loved it and were appalled by it.

Our two kids are both very different eaters. One will eat almost anything and the other next to nothing. But even Julian who will not eat anything does recognize all of the fruits and vegetables, he asks about them, watches them being prepared, asks to smell them, etc. When we go to the market or the grocery store, Emma is often in a carrier or on the cart and can’t reach things and he will ask her “do you want some bananas” or “how about this nice watermelon?”. Or he’ll ask me “what could you make with these zucchinis?”. I think one day he will come around. But kids who are never exposed to real food...what chance do they have?

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